- Client: Local Food Specialties
- Year: 2020
- Creative Art: Tudor Cucu
- Creative copy: Calin Marcu
Razvan’s quest begun seven years ago in the forest gardens surrounding his hometown, in a place called Idicel Padure. His mission was to cultivate the wisdom of health and wealth preserved within the guardian communities of Carpathian forest gardens through a culture of slow food.
Today the brand portfolio includes more than 15 products from different categories. All made out of authentic recipes like the well-known “zacusca”, sweet delicious fruit jam, traditional salads and bean-to-bar chocolate.
His vision is to further recover, promote, and innovate rustic cuisine in the intra-Carpathian agricultural landscape, creating a circular system that gives back to the communities that helped preserve the delicious recipes and products.
After our first visit to Idicel-Padure, everything made sense. Before anything else comes his commitment to the pleasure of food prepared with patience and with his own hands.